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Lieutenant Governor Peter Kinder today announced, with St. Louis officials, a special host city sign created by the Missouri Department of Transportation.
Along with St. Louis Deputy Mayor Ron Smith, the Lieutenant Governor unveiled a sign that will be displayed at six locations around St. Louis designating the Gateway City as a host city for the international cycling race this September.
“We have created a designated sign to provide demarcation with the help of MODOT for the 12 host cities. The cities have expressed support and pride in this program.”
This is the first program of its kind for a professional cycling stage race in the United States.
MODOT also will partner with Missouri Tourism and Edward Jones for the Official Map Guide using the state’s roads, which is traditionally seen as a road map at many tourist waysides around the state. That program was introduced last year and another first for a professional stage race in the United States and will include all stage maps.
“This event is as much about tourism and economic impact as it is sport,” said Kinder. “Our marketing programs are about promoting tourism within the context of the race.
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